Average Monthly Operating Costs: insurance? website hosting? Cell phone bill? Monthly advertising cost? YOU MAY NOT HAVE ANY AVERAGE MONTHLY COSTS. You can include these items on your chart, but list 0 as your cost. It shows you’re thinking about the costs.
Your Start Up Investment: this should be very specific and should include what you NEED to get started– this could include supplies for your first product run, first advertising costs and where you will advertise, maybe some signage for advertising purposes, etc. This includes the DBA $35, the Trade Show $50, and the graphic design fee $75. If you get FULLY funded, these fees will be deducted from your Investor Panel grant. The amount here needs to be specific and TO THE PENNY.
Your Financing Strategy: this should be your total Start Up investment amount MINUS your personal investment (20% of your Start Up investment– they want to know you have skin in the game) and any money from family/friends who are helping you. The difference will be your ASK– how much you are asking the Investor Panel for. Remember that at the end of your presentation, you are asking the investors for this amount of money.
How to create an effective presentation:
How to create a killer opener: