TED Blog

Heads of TOMS, GOOD and Zappos talk social good at TED2014. Photo: Bret Hartman Heads of TOMS, GOOD and Zappos talk social good at TED2014. Photo: Bret Hartman

This afternoon, over a cup of coffee at the #TOMSRoastingCo Cafe at TED2014, the TED Blog listened in on a fascinating coffee-hour chat among three social entrepreneurs: Blake Mycoskie, founder of TOMS and the moderator of the conversation; Ben Goldhirsh, founder of GOOD. the online magazine and community; and Tony Hsieh, CEO of Zappos. Wait — Zappos? But as the conversation unfolded, it was clear that the shoe-shipping giant is as socially minded as TOMS and GOOD — and like them, is pursuing big social goals in ways that bring back benefit to the bottom line as well, keying off the company’s bold investment in downtown Las Vegas. Here, notes from their conversation:

Over a cup of coffee, Blake asked the two others: How do you measure success? Ben answered: “I’m sometimes frustrated about…

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